There is a general impression that the world is full of mediocre people and that a genius is an exception. This view is strengthened by what we observe in the world. The majority of human beings are content with just carrying on with their lives; their lives are marked only by the common activities of eating, sleeping and propagating. A person coming out with an idea that has a positive impact on the life pattern in this world is always an exception. By what we are able to observe it seems that the power of innovation is the rare gift of the Mother Nature to select few. But recent researches have proved to the contrary.
David Pensak holds 38 patents. He developed the Internet Firewall. He travels throughout the world and lectures on Innovation. This scientific wizard is convinced that the power of innovation is available to all of us. According to him innovation springs from a need, a dissatisfaction or curiosity. The power of innovation is not dependent on the level of education or the rung one occupies on the corporate ladder.
David Pensak has found out that innovation is not the prerogative of any select person. There is scope for it in any subject and in any situation.
For example, he says that a typical restaurant can serve three times as many customers if they are not taking up table space waiting for menus, deciding what to order, waiting for the food to be prepared and waiting for waiters and waitresses to bring their bills.
Davie Pnesak worked in E.I. du Pont de Nemours & Company for three decades. Now after leaving it, he travels widely for lecturing on innovation at universities and corporations. The Creative and Innovative Economy Center at George Washington University in Washington sent Pensak to Jordan, Thailand and Brazil in 2008 to relate his thoughts on releasing innovation energies. The center has booked him for similar lecture assignments in India, Brazil and other places in 2009.
In his book, Innovation for Underdogs, he claims, “the mind power behind innovation is quite basic, extremely logical and certainly inherent in any human being living and breathing today.”
He explains that the key step in the development of his Internet firewall was not a technological or scientific breakthrough, but rather the identification of a problem; in this case, the need to protect information transmitted on the Internet. The solution dawned on him when he remembered a cartoon in a comic book, which “showed a buzzard sitting on a branch while looking massively irritated and extremely hungry in the empty desert. The caption read, ‘Patience, Hell, I'm going to kill the first thing that moves.”
Riding in the back seat of a taxi, Pensak realized that that buzzard, which belongs to the raptor family of birds, could be reincarnated into a computer program that would systematically and flawlessly eliminate any foreign and suspicious data going into or coming out of any computer system. From there it was a short step to finding programmers to write the software. He named the innovation ‘Raptor’ to honor the cartoon buzzard.
Another important point explained by him is about the ability to find the relationship existing between different factors. He writes down anything he sees or hears on filing cards. He periodically sorts them out in pairs and reviews. He looks for existing relationships. For example, on one card he wrote, “Soldiers are bleeding to death from shrapnel wounds in Iraq”; on another, “a Brazilian viper's venom causes hemorrhaging then clotting.” The innovative insight came when he saw a connection between them.
He has developed an idea: “If a guy has been shot, you want to flush the wound to clean it, then you want to stop the bleeding,” he said. “So maybe you want to make a swab with this venom in it and rub the inside of the wound with it.”
If only we cultivate the habit of looking for existing relationships between different phenomena among our youngsters, maybe soon innovators would become a majority.
Sourcehttp://www.america.gov/web-version-newsletter/newsletter01_08_09.html
David Pensak has found out that innovation is not the prerogative of any select person. There is scope for it in any subject and in any situation.
For example, he says that a typical restaurant can serve three times as many customers if they are not taking up table space waiting for menus, deciding what to order, waiting for the food to be prepared and waiting for waiters and waitresses to bring their bills.
Davie Pnesak worked in E.I. du Pont de Nemours & Company for three decades. Now after leaving it, he travels widely for lecturing on innovation at universities and corporations. The Creative and Innovative Economy Center at George Washington University in Washington sent Pensak to Jordan, Thailand and Brazil in 2008 to relate his thoughts on releasing innovation energies. The center has booked him for similar lecture assignments in India, Brazil and other places in 2009.
In his book, Innovation for Underdogs, he claims, “the mind power behind innovation is quite basic, extremely logical and certainly inherent in any human being living and breathing today.”
He explains that the key step in the development of his Internet firewall was not a technological or scientific breakthrough, but rather the identification of a problem; in this case, the need to protect information transmitted on the Internet. The solution dawned on him when he remembered a cartoon in a comic book, which “showed a buzzard sitting on a branch while looking massively irritated and extremely hungry in the empty desert. The caption read, ‘Patience, Hell, I'm going to kill the first thing that moves.”
Riding in the back seat of a taxi, Pensak realized that that buzzard, which belongs to the raptor family of birds, could be reincarnated into a computer program that would systematically and flawlessly eliminate any foreign and suspicious data going into or coming out of any computer system. From there it was a short step to finding programmers to write the software. He named the innovation ‘Raptor’ to honor the cartoon buzzard.
Another important point explained by him is about the ability to find the relationship existing between different factors. He writes down anything he sees or hears on filing cards. He periodically sorts them out in pairs and reviews. He looks for existing relationships. For example, on one card he wrote, “Soldiers are bleeding to death from shrapnel wounds in Iraq”; on another, “a Brazilian viper's venom causes hemorrhaging then clotting.” The innovative insight came when he saw a connection between them.
He has developed an idea: “If a guy has been shot, you want to flush the wound to clean it, then you want to stop the bleeding,” he said. “So maybe you want to make a swab with this venom in it and rub the inside of the wound with it.”
If only we cultivate the habit of looking for existing relationships between different phenomena among our youngsters, maybe soon innovators would become a majority.
Sourcehttp://www.america.gov/web-version-newsletter/newsletter01_08_09.html
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